Post an analysis of the role of influencers in marketing, to include the following:
- Briefly describe your experience (or the experience of someone you know) with a brand that was introduced by an influencer. Be sure to include the brand, the product or service, and the influencer in your description.
- Appraise the effectiveness of this influencer in promoting the brand. For example, did they persuade you (or someone you know) toward the brand, or did they have the opposite effect?
- Identify two to three benefits of influencer marketing compared to other forms of marketing.
- Identify one or more risks a brand might face by collaborating with an influencer. Include a real-world example of at least one of these risks being realized.
Refer to the Week 2 Discussion Rubric for specific grading elements and criteria.
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