Please organize your answers by identifying the question # as well as any parts of the question—1.a. , 1. b., and so on.n1. a. Describe private label brands (dealer brands); what are the major advantages to the retailer of this type of brand? nnb. Should Best Buy carry its own private brand(s) to compete with some of the popular national brands it carries? Explain your answer; please indicate specific advantages or disadvantages.nnc. In the past, Sears emphasized its own dealer brands. Now it is carrying more well-known national brands. What are the benefits to Sears of carrying more national brands?nn2. Arm & Hammer extended the lifecycle of its baking soda—well past the average “maturity stage”–by coming up with new uses for the product. nIdentify a product whose lifecycle you believe could be extended by finding new uses. Describe the product and your ideas for new uses. (This must be a “new” product idea, so not a product that your brand already has on the market).n 3. Research a relatively recent (past 1-4 years) product failure experienced by a relatively well-known company. This can be any type of product in any industry category.n a. Discuss whether the product failure was due to one of the four P’s, or a combination of several of them. If more than one, discuss them in priority order, or order of importance to the failure. n b. What lessons can you take away from this example? n 4. a. What percentage (roughly) of your total consumer purchases are made online vs. at a brick-and-mortar store? Describe why you believe consumers shop and buy online. Include specific benefits consumers derive from online shopping.n b. Using your own experience as a guide, how do marketers influence your online purchasing behavior?n
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