Corporate Profile Module I:
Use the outline below as a guide. You are to include three independent sources (not including the textbook or corporation web site) in this section. business references (Business Week, the Wall Street Journal, Business Source Premier, Fortune Magazine, Forbes, Hoovers, Google Finance, Yahoo Finance, Bloomberg, etc
6 pages long
Macy’s Company
Introduce your company. What does it do? How did it get started? How does it add value? Who are the customers it competes for? What risks confront the company? What type of business is it—goods-producing or service? What industry does it operate in? What is it known for? Write an opening paragraph that engages your reader from the outset!
State its mission, vision, and values. Define these terms using the definition from Bovee and Thill (textbook) or Fry and Stoner (pdf on BBLearn).
The mission: Most companies state their mission on their website. Use your companyâ€s own words in your paper.
The vision: You may have difficulty finding a statement of your companyâ€s vision; if you canâ€t find it, you should state the vision in your own words based on what you have read about the companyâ€s philosophy and values.
Values: You should find your companyâ€s values on its website.
3.Analyze your companyâ€s mission statement. Does it match the book’s definition of a good mission statement? Why or why not? Is it just “vague happy talk†or does it really say why the company exists?
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