Business Letter Assignment
Choose one of the three letter formats: full block style, modified block style, or modified
block with paragraph indention style. Be careful to adhere to your chosen format. Now
you may choose to write either a claim letter or a sales letter, whichever one you think
you will use the most on the job.
Sales Letter Option
Scenario: You have just been hired as a sales representative with a company that has just
opened a Greenville office. (Make up a company name and product or service.) Write a
letter to a Greenville resident introducing your company and its product or service.
Follow the sales letter strategy as shown in the power point slides and below. You will be
graded on how well you:
1. Follow your chosen letter format style (full block, modified block, or modified block
with paragraph indentation).
2. Use the four paragraph sales letter format to:
Paragraph 1-Gain the readers attention by using facts, quotations, or questions
that will interest the reader.
Paragraph 2-Describe the product or service you are trying to sell.
Paragraph 3-Convince the reader that your claims are accurate.
Paragraph 4-Tell the reader how to find out more about your product or service.
3. Use a polite and appropriate tone and maintain the you attitude.
4. Space the letter on the page, using appropriate elements of page design.
5. Revise the letter to conform to standards of spelling, punctuation, and grammar.
Choose one of the three letter formats: full block style, modified block style, or modified
block with paragraph indention style. Be careful to adhere to your chosen format. Now
you may choose to write either a claim letter or a sales letter, whichever one you think
you will use the most on the job.
Sales Letter Option
Scenario: You have just been hired as a sales representative with a company that has just
opened a Greenville office. (Make up a company name and product or service.) Write a
letter to a Greenville resident introducing your company and its product or service.
Follow the sales letter strategy as shown in the power point slides and below. You will be
graded on how well you:
1. Follow your chosen letter format style (full block, modified block, or modified block
with paragraph indentation).
2. Use the four paragraph sales letter format to:
Paragraph 1-Gain the readers attention by using facts, quotations, or questions
that will interest the reader.
Paragraph 2-Describe the product or service you are trying to sell.
Paragraph 3-Convince the reader that your claims are accurate.
Paragraph 4-Tell the reader how to find out more about your product or service.
3. Use a polite and appropriate tone and maintain the you attitude.
4. Space the letter on the page, using appropriate elements of page design.
5. Revise the letter to conform to standards of spelling, punctuation, and grammar.
Claim Letter Option
Scenario: Youve just bought a product that you are pretty excited about. Within two
weeks the product has malfunctioned. Or you contracted a service that was pretty
important to you. The service was in some way less than satisfactory and not what you
had agreed to. (Either make up a product or service or choose an example that actually
happened to you or someone you know.) Write a claim letter to the company regarding
your dissatisfaction.
Follow the guidelines for writing a claim letter in the power point slides and below.
Scenario: Youve just bought a product that you are pretty excited about. Within two
weeks the product has malfunctioned. Or you contracted a service that was pretty
important to you. The service was in some way less than satisfactory and not what you
had agreed to. (Either make up a product or service or choose an example that actually
happened to you or someone you know.) Write a claim letter to the company regarding
your dissatisfaction.
Follow the guidelines for writing a claim letter in the power point slides and below.
You will be graded on how well you:
1. Follow your chosen letter format style (full block, modified block, or modified block
with paragraph indentation).
2. Use the four-paragraph format to:
Paragraph 1-Identify the product or service
Paragraph 2-Explain the problem, telling exactly what is wrong giving names and
part numbers etc.
Paragraph 3-Propose an adjustment.
Paragraph 4-Conclude courteously.
3. Use a polite and appropriate tone and maintain the you attitude.
4. Space the letter on the page, using appropriate elements of page design.
5. Revise the letter to conform to standards of spelling, punctuation, and grammar
1. Follow your chosen letter format style (full block, modified block, or modified block
with paragraph indentation).
2. Use the four-paragraph format to:
Paragraph 1-Identify the product or service
Paragraph 2-Explain the problem, telling exactly what is wrong giving names and
part numbers etc.
Paragraph 3-Propose an adjustment.
Paragraph 4-Conclude courteously.
3. Use a polite and appropriate tone and maintain the you attitude.
4. Space the letter on the page, using appropriate elements of page design.
5. Revise the letter to conform to standards of spelling, punctuation, and grammar
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