Based on the customer profitability information provided here, prepare a 1-page memo to XYZ Ltd management outlining the key insights that can be drawn from the customer segment profitability analysis. At a minimum, you should
· Succinctly state the key findings about the relative profitability of customer segments and their contribution to overall profitability.
· Briefly describe any issues impacting the calculations, how they might be resolved, and their impact on the results.
· Make recommendations about how each segment should be managed to improve future profitability.
You may include a short appendix if you wish to present additional analyses to support comments in the body of your memo. There should be NO additional commentary presented in the appendix.
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