Every business is looking for a competitive advantage. Businesses try to figure out what they can do better, faster, and less expensively than their competitors, which gives them an advantage in the market place. This competitive advantage helps businesses attract and retain customers while capturing more of the market share. In todays face-paced, high tech world, information systems can play a big role in contributing to a companys competitive advantage.
- Read the Case Study BMW: Automaker Competes on the Digital Front.
- Prepare to discuss the questions at the end of the case study in a critical and thorough manner.
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