Read the two cases, Amazon Go: Venturing into Traditional Reatail, and Amazon Acquires Whole Foods( this two cases related). And then, think about the question below – Were Amazons diversifications through Amazon Go and Amazon Elements appropriate, given the companys resources and capabilities? Were such diversifications risky strategic moves?
Can Amazon reproduce its online retail success in offline retail segments? Will it be able to become one of the biggest offline retail players?
As the first mover in its shopping technology, will Amazon Go be able to succeed in the long term?
2. Start to write a Consultant’s letter for this order. Go through the sample which I uploaded first please. Remember the highlight part of this letter is to address what you think are the key issue(s) and provides a suggested approach for management to follow. No Other Resources Needed.
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