Which of the following statements about B2B market segmentation is most true?
B2B markets don’t need to be
segmented because there are interested in lowest price for the best quality in all purchases.
B2B market are irrational in their purchase decision.
B2B market share many of the same segmentation bases with B2C markets.
Selling to other business is fraught with unethical practiceso since.most purchases requiressome kind of bribery.
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