What strategic approaches from the approaches (l have included below)
have been, or will be, taken?.
Market penetration – Market development – Product development – Product proliferation – Resource development – Capability development – Vertical integration – Horizontal integration – Acquisitions – Mergers – Alliances &/or joint ventures
can this be explained by a graphic such as Ansoff’s matrix?
b. What is the rationale for each of the strategic approaches selected? – How will the strategy contribute to goals’ achievement? – Which conditions in the external environment encourage or discourage selection of the strategy? – Which internal capabilities encourage or discourage selection of the strategy?
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