Students are required to write a 2000 word essay on the topic “Blogs and Customer Reviews” and their influence on the purchase decision process. Online blogging and customer reviews have become an influential indicator of a consumer’s decision making process. The amount of time a customer spends reading blogs and customer reviews has increased significantly in recent times. You are required to write an essay on the influence of “Blogs and Customer Reviews” on consumers’ purchasing decision process. Your essay should also discuss how the blog reader’s perceptions can influence his/her attitude and purchasing decision
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