Describe the organisation as in who they are, what industry are they in, what is their organisational structure, what is their product range and who appears to be their main target markets? An Australian marketing organisation based in your local region. This must NOT be a multinational organisation. c. Theoretical Framework d. – What is an external marketing environment analysis and why is it important? e. – What are the relevant environments to be analysed The aim is to achieve a good blend of theory and application including demonstration of a strong knowledge of relevant marketing theory and concepts
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