Assessment Description.The purpose of this individual assessment is to develop students’ skills in applying relevant marketing analysis tools related to the four P’s of Marketing. This will enable students to apply learned marketing theories and concepts to a ‘real world’ business situation within a safe learning environment. Based on your selection of a product in Assessment 1, you are required to conduct the four P’s analysis.In preparing your slide deck, you will need to reference at least 5 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material.
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