PART B: 50% Assume that you were the marketing consultant of Asia e University. You are asked to construct a marketing plan – to have a 20% increase in student number in 2018. There is no single “right” way to approach a marketing plan. However, you can use this outline as a guideline in constructing your marketing plan and it is not compulsory to have all the items in your report. The words limit 3500 – 5000 words. Marketing Plan Outline 1. Mission statement 2. Diagnosis: Where are you right now? 3. Product/Service 4. Market 5. Distribution 6. Promotional strategy 7. Competition (Direct and Indirect) 8. Pricing
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