1) need to read the mini-case, which was developed The case is entitled: Wade7.com: Innovatively Educating the Future (Attached ) then answers two questions (attached) after that answering these questions will then enable you to focus on the Core Task of this assignment: to create TWO Consumer Personas for Wade7.com, with detailed associated commentary about the characteristics/profile of each. This means that you need to explain your choice of the details you include on each of the two personas. Each persona represents a target segment, and these can be existing segment(s) targeted by the business or segment(s) that they have not considered but that you think is attractive, lucrative and viable to consider. Example attached.
 
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