Individual Assignment 2 30% – Due 24th September 2017 – 2000 words Choose one of the following questions 1. Consumers are becoming more demanding and better educated. They are increasingly concerned about where their food comes from and even the provenance associated with the food they eat. What implications do these factors have for the marketing of food and agricultural products? What opportunities and threats does this pose for the sector? 2. Discuss the role of marketing within agricultural and related businesses. In your answer you should consider the following: • developed vs non developed nations ( or stage of economic development); • reliance on export markets; • subsidised vs unsubsidised nations; • cultural attitudes towards agriculture within the nation. 3. Marketing via social media is becoming more and more popular. Discuss the advantages and disadvantages of using social media as a marketing tool and comment on whether you see it having a particular role in the agribusiness sector including why this may or may not be so.
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