An opportunity to develop a CRE analysis for a company of choice – Shell in Nigeria operations, whichoriginates in a developing or emerging economy.
The only pre-condition for selecting acompany is for the company to have an evident challenge/problem with their CSR practice(s). Your jobis to analyze a company’s CSR strategy, starting with the sustainability challenges in Nigeria, next looking at the company stakeholders, CSR organizational setup, CSR activities, andother additional documents.
At the end of your analysis, you should identify why, where and how thecurrent CSR strategy framework should be upgraded. Your analysis should also provide a thoroughjustification of your upgrading strategy choices, supported with references to at least 5 (5) academicarticles.
Layout requirements: Times New Roman, size 12, line space 1,15.
It is essential to reference the sources you use so that the reader can follow your arguments andcheck your sources. It is crucial to correctly acknowledge the author when quoting or paraphrasing, asyou are using other peoples’ ideas in your work. For this purpose, please use APA referencing style.
1. Background information (approx. 1 page) Provide brief information about the company, organizational structure, leadingproduct/service, etc. External environmental impact on industry development
2. Sustainability challenges (approx. 1 page) Provide information about the main sustainability challenges from a country perspective Provide information about the main sustainability challenges from a company perspective
3. A stakeholder analysis of the company (approx. 1 page + annex for materiality matrix1) Identify and describe primary and secondary stakeholders Development of a materiality matrix (stakeholder and company needs) Provide conclusions derived from the materiality matrix
4. CSR strategy analysis (not more than 5-7 pages) Provide information about the organization of the CSR in the company (team, office) Analyze CSR activities based on the 3P’s (people, planet, profit) perspective Provide an overview of the available CSR related documents and provide analysis alsofrom an ethical perspective Provide an overview of the current reporting/standardization status of the company
5. Conclusions and recommendations (not more than 2 pages) Provide an upgrading CSR strategy framework, recommending how to position theorganization from the CSR perspective better Justify your upgrading choices and support them with at least 2 academic articles
Please note that you can use other tool providing an overview on the stakeholders and companyneeds
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