Your client is your own company (or in case you are currently not working, a company that you are familiar with).
”.
The CEO decided to appoint a marketing consultant to help him/her answer this question for his/her company.
to help the CEO understand what customer value is and how it can be produced and delivered profitably.
You are expected to do the following:
.
Describe how customer value is perceived, produced and delivered in your (or chosen) company. You may want to consider the whole company or one of its SBUs or indeed any of the core products/services that the company produces and delivers to customers.
Conclude by recommending changes your (or chosen) company should make in order to become more effective in producing and delivering customer value that provides competitive advantage and is profitable.
Finally, you are expected to provide a two-page description of your (or chosen) company that includes a Porter’s five forces analysis of the company. This does not count within the above word limit.
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