You own a small fishing charter company. You have always had enough customers to be profitable with word of mouth marketing alone and have never seen a need to use technology, such as a website or social media. However, one day, you are sitting at a restaurant and overhear a couple looking online for a fishing charter company because they are only visiting the area for a short trip and are unfamiliar with local charter companies. It gets you thinking about all the business you could be losing from tourists and locals unfamiliar with the industry.
Use the decision-making process to decide if you should hire a company to create a website and a social media presence for you. Be sure to explain each step of the process specific to your business decision.
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