NOTES) Proposed naming rights presented by one of the class member – IKEA (3 yrs contract $5-7 Million). Proposal REJECTED! Write a feedback report (500 words) from the perspective of the prospective WNBL Sponsor for one of the other members of class. Would you have signed up as a naming rights partner for the Women’s National Basketball League (WNBL)? Why or Why not? You must decide based on the information provided in class. You may wish to consider the following in your reflection: • Short summary of the business being targeted as a sponsor (history, current operations, locations, products) • Are there likely to be shared brand attributes? • What is the market positioning of both Sponsor (business) and Sponsee (sport organisation) • Does the WNBL audience match or at least include that of the target business? • Provide a plausible objective for the sponsorship. For example, brand awareness; product sales; or database access.
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