Instructions: Your task for this assessment is to prepare a report providing: 1. Select company as hotel name – Travelodge Sydney Martin Place 2. Travelodge Sydney Martin Place – https://www.travelodge.com.au/hotel/sydney-martin-place/ ASSESSMENT BRIEF Subject Code and Title MKG203: Digital Marketing Communications Assessment Report Individual/Group – Individual Length 800 words (+/- 10%) Weighting 30% Total Marks 100 marks Should include a correctly constructed reference list and accompanying in-text citations as per University guidelines (APA 6th Edition Referencing). Instructions: Your task for this assessment is to prepare a report providing: 1. Select company as hotel name – Travelodge Sydney Martin Place 2. Travelodge Sydney Martin Place – https://www.travelodge.com.au/hotel/sydney-martin-place/ 3. One (1) overview of the current digital marketing communications environment for the industry these companies operate in with a summary of at least three (3) key opportunities and three (3) threats facing the industry from a communications point of view. 4. A brief summary of each company’s target marketing, positioning and branding from a digital /online perspective. 5. DMC mix analysis of the company (Travelodge Sydney Martin Place – https://www.travelodge.com.au/hotel/sydney-martin-place/). Critically analyse how company is (or not) utilising key digital communication tools such as the website, content and social media marketing, digital advertising, online PR, mobile apps etc., You can use course concepts to explain and justify the strategies chosen but also any areas they may need to work on. Learning Outcomes a) Define digital marketing communications (DMC) and its role in marketing strategy. b) Demonstrate an understanding of the DMC environment and apply it to marketing planning. c) Identify the DMC mix and its application in marketing management and planning. d) Describe the role of data and personalisation when developing DMC. Submission by 11:55pm AEST/AEDT Sunday of Module 4 (week 8) Weighting 30% Total Marks 100 marks Context: In this assessment about research current digital marketing communication practices. You will choose an industry sector and analyse the digital marketing communication (DMC) strategies of 3 organisations within that industry. You will submit a written report analysing the approaches taken by the Selected organisation to DMC. The aim of this assessment is to gain an understanding of current industry practice in terms of DMC and to critically analyse differences in approaches using coursework concepts and additional research findings. You are encouraged to critique or praise strategies and different approaches based on this research. To make the assignment more practical you are encouraged to connect to the companies through their multiple digital communication channels such as the website, email newsletter (sign up), social media (subscribe, follow, like etc.,), mobile app and so on. You can then analyse the marketing communications from an end users point of view.
“WE’VE HAD A GOOD SUCCESS RATE ON THIS ASSIGNMENT. PLACE THIS ORDER OR A SIMILAR ORDER WITH HOMEWORK AIDER AND GET AN AMAZING DISCOUNT”
The post DMC appeared first on Homeworkaider.
What Students Are Saying About Us
.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐"Honestly, I was afraid to send my paper to you, but you proved you are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"
.......... Customer ID: 11***| Rating: ⭐⭐⭐⭐⭐
"This company is the best there is. They saved me so many times, I cannot even keep count. Now I recommend it to all my friends, and none of them have complained about it. The writers here are excellent."
"Order a custom Paper on Similar Assignment at essayfount.com! No Plagiarism! Enjoy 20% Discount!"
