Identify the generic strategy programs available for the four stakeholders of Facebook identified
in Assignment 1. You are to provide recommendations on most suitable strategy approach for
each stakeholder type and discuss implementation.
Assignment Part 2 (20 marks): Portfolio Analysis
You are required to review an organisation case study including statistical information on
business unit performance and current market conditions. You are to conduct a Portfolio
analysis based on BCG matrix, GE-McKinsey matrix, and Synergy matrix. The case study to
be shared among students in week 7.
Assessment Description
Part 1: Stakeholder Strategy Development
A. Generic Strategy Programs
Based on week four workshop discussions, analyse the generic strategy programs
available for each stakeholder type in the context of stakeholder analysis conducted
in assignment 1 for Facebook.
B. Recommended Strategy
Recommend a specific strategic program for each of the four identified stakeholders that are
consistent with one of the generic programs identified in Part 1A
 
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