This is an assignment about designing the Digital Marketing Strategy that we have to do in order to meet three SMART objectives for a product (which is a electric Skateboard). Objectives should be based on reach/acquisition, conversion and/or engagement (preferable one on acquisition, one on conversion and one on engagement). The PPT it has to be around 6-8 minutes presentation and we have to present the product and its strategy, which is detailed a little bit between this two documents I attached. Basically, the most detailed plan and strategy for the launch of the product with specific influencers, pages, etc. in 6-8 min.
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