The case of Yinscape and Yanngsearch was designed to provide minimal information on this merger/acquisition. Re-read the case study and imagine the shape and spirit of a newly-merged, cross-national company. You are to assume the role of Yinscapeâ€s CEO. In this role, you must envision a new future for the combined companies. Your thread must describe how you will communicate your vision as though you are addressing a meeting of Yinscape and Yangsearchâ€s top managers shortly after the acquisition. Creating a compelling vision is a task that requires forethought and sensitivity. In addition, the challenge is increased when you must communicate that vision to a potentially hostile audience. In preparing your thread, consider what questions and concerns you need to anticipate; think realistically about the possible results of the meeting, and decide on what steps to take immediately after the speech.
Prepare your thread in accordance with the Discussion Board Instructions, and review the Discussion Board Grading Rubric prior to posting your thread and replies.
Your thread is due by 11:59 p.m. (ET) on Tuesday. Your replies are due by 11:59 p.m. (ET) on Friday.
I have attached the discussion board Grading Rubric which gives full instructions for the assignment. Please make sure to follow the word count minimum and cite and reference the class textbook along with another 2 peer reviewed journals.
Course textbook:
Jick, T. D., & Peiperl, M. A. (2011). Managing change: Cases and concepts (3rd ed.). New York, NY: Irwin/McGraw-Hill. ISBN: 9780073102740.
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