Scenario: Select a Fortune 500 company of your choice, and look for ways to increase customer flow and revenue for the business. The company leaders have hired you to be the companys market research consultant.
Prepare a 7- to 10-slide Microsoft® PowerPoint® presentation, with speaker notes.
Address the following in your presentation:
Provide four facts about the company using descriptive statistics.
Conduct market research to determine additional business opportunities.
Recommend two marketing strategies based upon the additional secondary research you conducted.
Format your presentation consistent with APA guidelines.
Click on the Assignment Files tab to submit your presentation.
MKT 441 Week 4 Using Descriptive Statistics In Marketing
Resources: The Market Research Toolbox, Ch. 11, The Market Research Toolbox, Ch. 14, and 15-minute Oil Change Data Set
Scenario: An oil change company is looking for ways to increase customer flow and revenue for the business. The company leaders have hired you to the companys market research consultant.
Using raw data, determine two descriptive statistics regarding the oil change company that can be used to attract customers.
Write a 525- to 700-word paper in which you:
Explain the descriptive statistics determined and their direct use in attracting customers.
Analyze additional information needed to develop a better marketing strategy.
Assess how you would collect this additional information.
Format your paper consistent with APA guidelines.
Click on the Assignment Files tab to submit your assignment.
MKT 441 Week 4 Market Research Implementation Plan: Final Plan
Write a 525- to 700-word Market Research Implementation Plan based on the scenario you selected in your Week 2 Learning Team Assignment: Market Research Implementation Plan: Problem Identification and Project Outline.
Continue and revise the previous paper to address the following in your plan:
Describe your business scenario.
Explain secondary market research concerning and applied to the selected scenario.
Discuss the research design used in your project, such as qualitative, quantitative, or mixed.
Develop at least one data collection instrument to address your market research scenario.
Recommend sampling procedures for the implementation of the instruments.
Create figures and tables to demonstrate marketing information.
Develop a timeline for implementation
Create an Executive Summary to place at the beginning of the plan.
Format your paper consistent with APA guidelines.
Click on the Assignment Files tab to submit your assignment.
MKT 441 Week 3 Instruments with Various Measurement Scales Worksheet
Complete the Instruments with Various Measurement Scales Worksheet.
Click on the Assignment Files tab to submit your worksheet.
Instruments with Various Measurement Scales Worksheet
Describe in no more than 350 words a business situation of your choice where market research can influence decision making.
Create six questions for a questionnaire or interview using at least three of the following measurement scales:
Nominal
Ordinal
Interval
Ratio
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