Analyze each selected research method in 175 words as it relates to your selected business situation.
Research MethodAnalysis as related to business situation
Compare the use of observational versus experimental research for the business situation in a total of 350 words.
ProsCons
Observational Research
Experimental Research
Explain in 175 words which type of research method would work best for the selected business situation.
MKT 441 Week 3 Market Research Implementation Plan: Research Design
Write a 525- to 700-word paper in which you examine the applicability of different marketing research tools to the scenario that you selected in your Week 2 Learning Team Assignment: Market Research Implementation Plan: Problem Identification and Project Outline.
Address the following in your paper:
ï§Describe your business scenario.
ï§Explain secondary market search considerations and apply them to the selected scenario.
ï§Discuss the research design used in your project, such as qualitative, quantitative, or mixed.
ï§Develop at least one data collection instrument to address your market research scenario.
Format your paper consistent with APA guidelines.
Click on the Assignment Files tab to submit your assignment.
MKT 441 Week 2 Market Research Implementation Plan: Problem Identification and Project Outline
Select an organization with which you are familiar. This organization is the basis for your Market Research Implementation Plan.
Obtain your instructors approval for this organization before beginning this project.
Select a scenario from the following list:
ï§An organization is planning to introduce a new product or service in another country.
ï§An organization is considering introducing a new product or service.
ï§An organization is considering launching a new business unit.
ï§An organization is considering pursuing a new geographical market.
ï§An organization is considering adjusting the pricing of an existing product or service.
ï§An organization is considering enhancing an existing product or service to meet expanding customer needs.
ï§An organization wants to evaluate its perceived customer service.
Write a 525- to 700-word detailed outline of your Market Research Implementation Plan in which you address the following:
ï§Describe your selected organization and scenario.
ï§Based on your selected scenario, identify the detailed areas in which market research is needed such as population, target market, and per capita and describe their importance to the organization in the selected scenario.
ï§Develop an outline with headings and a brief paragraph for each of the sections that you anticipate having in your final Market Research Implementation Plan. You may decide to change these sections in future weeks.
Format your outline consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
MKT 441 Week 1 The Importance of Market Research
Select a Fortune 500 company in which you are interested.
Write a 700- to 1,050-word paper in which you describe the importance of marketing research to your selected companys management team.
Address the following in your paper:
ï§Define market research.
ï§If your selected company uses marketing research, identify the different types of marketing research it uses and describe the importance of that research to the company using the provided template.
ï§If your selected company does not currently use marketing research, describe the different types of marketing research that would be beneficial to the company.
Format your paper consistent with APA guidelines.
Click on the Assignment Files tab to submit your assignment.
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