At the end of this module, students should be able to:Effectively search for, identify, and analyse information related to foreign market opportunitiesCritically evaluate the economic, political, demand–related, cultural and inter-cultural issues and risks facing firms entering international markets, and their implications for marketing strategies, activities and decisionsConduct a foreign market risk analysisDetermine appropriate market entry strategies.Critically assess the ethical and social issues and debates in globalisation
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