After reading the materials, choose one question to detaily reply
Industry Analysis/Competitive Analysis
Creating Value in Global Markets
What type of challenges do you think McDonalds faces as it tries to find the balance between a global and local strategy?
Key Success Factors
Can you think of examples of past industry key success factors that are no longer as important?
Strategic Group Maps
What challenges can exist when trying to develop strategic group maps for an industry? What can you do to address and overcome these challenges?
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