The influence of bloggers on consumer purchase intentions. Most important thing to point out what know and we don’t know and what theoretical perspectives we can use to understand phenomenon. Suggested references: suggest that you read the following papers: Barrett, M., Oborn, E., & Orlikowski, W. (2016). Creating value in online communities: The sociomaterial configuring of strategy, platform, and stakeholder engagement. Information Systems Research, 27(4), 704-723 Hwang, Y., & Jeong, S. H. (2016). “This is a sponsored blog post, but all opinions are my own”: The effects of sponsorship disclosure on responses to sponsored blog posts. Computers in Human Behavior, 62, 528-535. Chang and Fang (2015) “Blog intention based on fashion involvement and trust”. International Journal of Electronic Commerce Studies vol 6 iss 1 pp 19-36 Laroche, M., Habibi, M. R., & Richard, M. O. (2013). To be or not to be in social media: How brand loyalty is affected by social media?. International Journal of Information Management, 33(1), 76-82. Laroche, M., Habibi, M. R., Richard, M. O., & Sankaranarayanan, R. (2012). The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Computers in Human Behavior, 28(5), 1755-1767. Hsu, Lin & Chiang (2013) the effects of blogger recommendations on customers’ online shopping intentions. Internet research, vol 2, iss 1, pp 69-88 Daunt, K. L., Greer, D. A., Pancer, E., McShane, L., & Poole, M. (2017). The Dark Side of Marketing. Journal of Marketing Management, 33(15-16). Cano, M. B., Doyle, S., & Zhang, Y. (2018). Do Fashion Blogs Influence Vintage Fashion Consumption? An Analysis from the Perspective of the Chinese Market. In Vintage Luxury Fashion (pp. 167-183). Palgrave Macmillan, Cham.
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