Part 1: Key Performance Indicators (KPI)
- Describe the relationship between strategic thinking and operational thinking.
- Distinguish between strategic thinking and operational thinking.
- Identify the aspects of the Trader Joe’s case that relate to strategic thinking.
- Identify the aspects of the Trader Joe’s case that relate to operational thinking.
- Identify one key performance indicator each for strategic thinking and operational thinking.
- Which KPIs would be appropriate to measure success in marketing for Trader Joe’s? Which KPI would be most important to consider? Provide a rationale for your answer.
Part 2: SWOT Analysis
- How should an organization interpret the results from a SWOT analysis?
- Identify the strengths, weaknesses, opportunities, and threats (SWOT) from the Trader Joe’s case. To answer this question, use the SWOT analysis template provided below. One example for each quadrant has been added to help you get started.
- Which information from Trader Joe’s SWOT analysis is internal? Which information from Trader Joe’s SWOT analysis is external?
https://education.wiley.com/content/Schermerhorn_Management_14e/media/simulations/cases/case1.html
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