The purpose of the Case Study is for you to demonstrate your understanding of the functional purpose of an integrated marketing mix. Specifically: Choose ONE (1) of the following New Products from the Case Choice List to use as the focus for your Case Study submission: Coca-Cola: No Sugar Oakley: Radar Pace sunglasses Vespa: IGET ABS (Primavera and Sprint) Instructions on how to structure and present your submission are available on page 13 to 15 of the Unit Outline. If you haven’t already done so, you can download the Unit Outline from the list of documents below. Task Length: 2200 words Maximum. Assessment Criteria: Please click on the Assessment Criteria – Individual Case Study link at the bottom of the screen to view the criteria against which your Case Study will be assessed. Link to Unit Learning Outcomes: 1, 2 and 4.
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