No introduction. Begin with Body please. Body – Sub-headings i.e. SWOT analysis, porter generic strategies etc A Topic sentence – (introduce SWOT, the importance of such an analysis) Apply the management theory – Use examples and evidence to support your recommendation(s) – (quotations, paraphrases, management theories) Explanation of evidence and recommendations – What does your analysis and application of the mgmt theories show? What is the importance of your findings? What strategies should Les Mills implement based on your findings and why have you chosen these i.e. why will they be beneficial in achieving or maintaining a Competitive Advantage What Les Mills should have done differently – could be different to your recommendation *Diagrams allowed, and do not count to word count – properly referenced, explained and referred to Conclusion – 150-200 words Pull disciplines together, reiterate recommendations (briefly state the main benefits of) along with discussing the future direction of Les Mills
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