Pass- gagan12345 By login to lms go to marketing managemnt subject then to assesment information den study the case study sample through which you can get the idea of making the assignmnt on patanjali brand. Please make sure to go through all the details properly so that to get good feedback. Thanku Raizada, S. (2016). PATANJALI: Discoverer, Differentiator and Disruptor’. Business Management and Strategy, 7(2), 56-67. Jaggi, R., & Ghosh, M. (2017). Consumer Perception of Patanjali Products: An Analytical Study. IUP Journal of Brand Management, 14(1), 13. Kapoor, D., & Chaudhary, M. (2017). Patanjali: Emergence of a new star on the Indian FMCG horizon. Indian Journal of Marketing, 47(1), 54-63. Khanna, R. (2015). Customer Perception Towards Brand: A Study on Patanjali™. Global Journal of Management And Business Research. Kumar, V., Jain, A., Rahman, Z., & Jain, A. (2014). Marketing through spirituality: A case of Patanjali Yogpeeth. Procedia-Social and Behavioral Sciences, 133, 481-490. Pandey, P., & Sah, R. (2016). Growth of Swadeshi-A Case Study on Patanjali Ayurved Limited. International Journal of Engineering Technology, Management and Applied Sciences, 4(7), 7-14. Vyas, M. (2017). Application of Means End Chain and Laddering Analysis on Patanjali Products. Asian Journal of Research in Business Economics and Management, 7(4), 102-108. Arora, N., Singh, G., & Grewal, B. (2016). Impact of Spirituality on Consumer Perception creation and Preference of Products wsrt FMCG and Patanjali Ayurved Ltd. in Punjab. Journal of Marketing Vistas, 6(2), 32. Sreejith, R., & Suresh, K. (2017). The Patanjali Marketing Sutra-An Exploratory Analysis of Brand Experience, Personality, Satisfaction, and Loyalty in the FMCG Space. Indian Journal of Marketing, 47(9), 36-48.
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