The Final Project provides the opportunity for you to demonstrate your ability to apply the concepts covered throughout the course. Your project should be complete and to the point. Project – Slide Presentation Please prepare a complete slide presentation for the Board of Directors (BOD) outlining the justification for implementing a new consumer marketing function (Marketing Research Department). Describe the activities, applications, justification and benefits of implementing this new Marketing operating unit. Use the SLIDE GUIDE (syllabus ADDITIONAL RESOURCES) for slide ideas. Your slides must convince the BOD of the many advantages of Consumer Marketing and highlight specific initiatives that the Marketing Research unit will address in yo
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