Learning objective: To ensure that students have met the unit learning outcomes. Business objective: To create a PDF document that demonstrates a student’s knowledge of marketing and may form part of a student’s portfolio when applying for a position. Task: Students are asked to select a product [suggestions will be given] and to create a case study that demonstrates their marketing knowledge relevant to the product. The case study should showcase a student’s knowledge of the principles of the marketing concept and the practice of a marketing philosophy. Discussions should also explain the product through the 3 mega-marketing concepts. Images [photographs and diagrams] are expected, however, absolute care should be taken.
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