The marketing plan and recommendations

Assessment instructions The marketing plan is to be based on a company
(clear, succinct, without (product) of your choice. You are expected to analyse
repetition) the current market conditions, target market, marketing
mix and then formulate recommendations. It is
suggested that you do NOT choose successful
multinationals such as McDonald’s, Apple, Sony, Nike
etc. Instead select a company that has a product or
service that is a fairly new introduction into the
marketplace OR is in the decline stage of the product life
cycle.
 
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