Understand the concepts of marketing in a services industry context.Discuss concepts of marketing for a relevant services industry.Assess the impact of the marketing environment on the industry.Evaluate the relevance of consumer markets in the industry.Discuss the rationale for developing different market segments.Understand the marketing cycle in a services industry environment.Discuss the relevance of market research to services industry operations.Evaluate the implementation of the marketing plan for an appropriate product or service.
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