Each person is to prepare a written report (in report format of approximately 3500 words) and an oral presentation (in PowerPoint format) of approximately 10 minutes duration, outlining the following: Executive Summary with key findings and recommendations Clear and concise description of the market in which the organization operates Summary of the marketing environment (both micro and macro-environmental forces and trends) 4. Detailed description of how the market is (or may be) segmented and a statement of the segment(s) that the organization is targeting. 5. Brief discussion of the behaviour of customers in the segment(s) identified above 6. A description of the marketing mix being used by the organization to target these segments 7. A recommendation for improvements to the organization’s marketing effort.
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