(Elements of the Marketing Mix in the Digital Marketing, E-Marketing) The example of starbucks www.starbucks.com Assignement: • Theoretic framing of the importance and role of the Digital Marketing (2 pages) • Digital marketing role on communicational and promotional aspects of Starbucks (2 pages) • Identification and characterization of Starbucks advertising formats from a structural analysis of its web page (2pages) Mandatory references in the attached file : (other references, marketing theory aso more than welcome)
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