This week the team has decided to address Mary’s marketing strategy or lack thereof consider the following points to highlight the mistakes made and the recommendations for the future.
Directions:
- Did Mary have a marketing strategy? Explain
- Review the 4’P’S of marketing and detail ways that Mary could have better used each P in deciding a market strategy. Be sure to give detailed examples of each and clearly indicate how Mary demonstrated or failed to demonstrate each element.
- Explain to Mary why she needs to develop a strong brand to differentiate herself from the line do it yourself lights. Here are a few points to be included: What is a brand? What is Mary’s Brand? How does branding relate to the growth of a business? Why branding was Mary’s biggest marketing shortcoming.
Attached are some readings and artiles to help assit with the lesson. Also attached is the history and background information of
Marys business.
https://www.mindtools.com/pages/article/newSTR_94.htm
https://www.forbes.com/sites/allbusiness/2017/05/02/6-steps-to-developing-a-small-business-marketing-budget/?sh=3a0ba834355c
What Students Are Saying About Us
.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐"Honestly, I was afraid to send my paper to you, but you proved you are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"
.......... Customer ID: 11***| Rating: ⭐⭐⭐⭐⭐
"This company is the best there is. They saved me so many times, I cannot even keep count. Now I recommend it to all my friends, and none of them have complained about it. The writers here are excellent."
"Order a custom Paper on Similar Assignment at essayfount.com! No Plagiarism! Enjoy 20% Discount!"
