Table of Contents
- Introduction
This discussion is about understanding consumer behavior and what factors influence buying decisions. Understanding the purchasing behavioral process is a beneficial tool for marketing managers.
- Answer the following questions in your initial post:
- Think of two major purchases that you have made over the past year or two. What are the motivational, learning, and attitudinal factors that played into these buying decisions?
- source: https://www.youtube.com/watch?v=XRXa8CLZlmo
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