Module 4 – Case
PRICING AND PROMOTION STRATEGIES
Assignment Overview
The determining factors of health care prices in the United States is dependent upon both market and non-market factors, administrative costs, personnel and equipment cost, geographical location, and a host of other factors. Nonetheless, setting an appropriate price for health care services within an organization is vital and a key part of marketing.
Case Assignment
Review the following article:
Scott, C. (n.d.). How to choose a pricing strategy for your small business. Retrieved from https://quickbooks.intuit.com/r/pricing-strategy/6-different-pricing-strategies-which-is-right-for-your-business/
There are several marketing pricing strategies that are mentioned in the above article. In a 3- to 4-page paper, complete the following:
Rank each of the pricing strategies in order of the effectiveness for health care (where 1 identifies the most effective strategy to use in health care).
Provide a detailed overview of each of the pricing strategies, discussing their positives/negatives as it applies to health care.
Discuss what is meant by “Price Transparency” in health care, and its effects.
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