For this assignment, review the videos in Module Three about Movement Marketing and the article from Strawberry Frog then find and share examples of a Movement Brand campaign from the US.
Consider campaigns that either do a good job in defining and supporting their brand purpose or who are creating movements for social good. You may choose a Brand that you think has done a BAD job also.
What insights, observations or questions might you have about how this brand is trying to create a movement or how it is expressing its unique purpose? Is there anything that makes this brand and its efforts unique to your home country? In what ways can this company and the movement it is creating impact your home country?
Consider all FOUR of the Strawberry Frog’s steps to support your analysis.
- Discover – How your brand purpose connects with the movement
- Learn – Understand the movement and define how you can connect with it
- Evolve – Make sure your company is culturally onboard
- Sustain – By consistently adding value
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