Netflix – Comprehensive Company Analysis and Improvement Plan

As you complete this assignment, imagine yourself as ONE PERSON in a group of top managers and middle-managers who has been asked to spearhead an assessment of your company – Netflix and its abilities in the innovation process. You are the CEO for the company you have been studying who is now reporting to the Board of Directors on what your team has done well and not so well and how you can capture value. 

What to Cover

This being the final phase (Capture Value) in the innovation process, you have been asked to do an overall assessment of the Search, Select, and Implementation phases in order to maximize the value of the final phase of Capturing Value. To assess the companys ability to Capture Value, you need to individually address the following items. 

1.     SCANNING – What Your Company Does and How Well Your Company Engages in the Innovation Steps, namely:  (what do we know that we need to do in order to be effective, trends & analysis)

a.     Identify and demonstrate a deep understanding of how well your company identified the following areas as ones in which the company:

                 i.     External needs to consider when Searching, Selecting and Implementing, based on the space (Cynefin) in which it resides, its market, its customers, etc.; and

                 ii.     Internal needs to consider when Searching, Selecting, and Implementing, based on the space (Cynefin) in which it resides, its current customers, its current capacity to change and innovate, etc.

b.     Identify and demonstrate a deep understanding of how well your company considers possible blind spots (i.e., areas that company does not know or would not normally be considered areas needing consideration) when Searching, Selecting and Implementing;

                 i.     (as your team and as a company)

2.     PROBLEM-SOLVING/CODIFICATION – Describe the effectiveness of the methods, tools and action steps the company (as your team and as a company): (what did we do well/not so well & what we could have done better)

a.     Utilized to effectively address the above needs and enhance their abilities in Searching, Selecting and Implementing and

b.     Should have utilized in order to more effectively to address the above needs and enhance their abilities in Selecting; and

3.     ABSTRACTION – Proposal of How Your Company Should Capture Value from Its Innovation Process (draw conclusion to section 2)

a.     Identify and demonstrate a deep understanding of how the company can capture its learning regarding:

                                               i.     External environment in which it resides (Cynefin, etc);

                                              ii.     Internal learning through the innovation process (Search, Select and Implement steps) in which it has engaged (as your team and as a company);

                                             iii.     Internal learning in general (i.e., the company and your team on an on-going basis);

                                             iv.     Pursuing learning regarding its possible blind spots (i.e., areas that company does not know or would not normally be considered areas needing consideration) when Implementing;

Sources: 

A Leader’s Framework for Decision making (Cynefin***)

Any of the course contents in ppt attached

Managing innovation textbook link:

https://bookshelf.vitalsource.com/#/user/signin         

email: [email protected]

password: Abcd!123

Netflix’s website

***Only use these sources not other sources online because teacher won’t allow thank you!

Notes:

– Write as CEO of Neflix pov

– Please refer to the Cynefin (simple, complicated, complex, chaos) everytime you write. for example, what context Netflix is in and what context the company should be in to perform better

– For the (as your team and company) part, you can only write about as company’s and leave the team part

Format and Tone Guidelines

       Address the above goals of the assignment in a clearly written and well-reasoned and – supported report form(i.e., not essay format, but clear writing using headings, subheadings, etc.) that is no more than 10 pages long (not counting cover page and reference page).

       Cite all use of sources using APA Style (latest edition), including an effective reference list.

       Use 12pt font with single-spacing.

       NOTE: As you write the report, imagine yourself as top-manager who has been asked to spearhead an assessment of your companys abilities in the innovation process. Remember that this types of change and innovation efforts usually require multi-level and multiple functional involvement.