News Write-Ups

News Write-Ups

 

Each student will post 3 News Write Ups on the Discussion Board of the Blackboard. News Write Up is a short (about 500 words double spaced) description of a current event (no more than 1 month old) related to the topics of the course.  It should contain the following:

 

1) Very brief description of the event or the news (about 150 words)

2) Its connection to a specific topic in management (about 150 words) Make sure that in this section you use the textbook to connect the article to the concepts of the course, with proper in-text citation.

3) How can others benefit and/or learn from it (about 200 words)

4) Provide the source of the article and/or its Internet link

 

You must write the News Write-Up directly on Blackboard following the above format. Label and bold each section heading. Do not attach a document for your News Write-Up.

 

 

 

 

Student Example of a News Write-Up from the Global Management course:

 

“Wal-Mart in Costa Rica Begins Construction of Mega Distribution Centre” – Inside Costa Rica

 

Description of Event

In an article published in ‘Inside Business’ Costa Rica edition news was broken that Wal-Mart has begun construction of an almost 50,000 square meters (just over 12 acres) distribution center that will not only be Wal-Mart’s largest in the region, but the largest building of its kind in the region.  Located in Coyol, Alajuela, this new facility will supply not only regional Wal-Mart’s, but other stores that Wal-Mart owns in Costa Rica, such as Masxmenos, Maxi Pali, and Pali.  Wal-Mart’s strategy when entering the Costa Rican market ended with them buying out many of the local retailers that were already established in the country.  This large distribution center will allow the company to increase availability of items by centralizing the suppliers under one roof that is conveniently close to the businesses that need it.  The distribution center is slated to end up costing Wal-Mart sixty-eight million US dollars and will employ over two hundred direct employees over the next five years.  Wal-Mart expects the new facility to begin operating in the first half of the year 2013.

 

Connection to International Business

This action that Wal-Mart is taking in Costa Rica is an example of horizontal expansion (Peng, 2018, p.88).  Horizontal expansion takes place when a multinational company takes its business practice and duplicates it overseas to supplement overseas operations, without affecting operations in the home country.  This new distribution center in Costa Rica is not intended to replace any of the distribution centers in the United States, so this does not fall into the category of vertical expansion (Peng, 2018, p.88). Businesses use horizontal expansion in order to improve their operations in that separate market, instead of using the foreign operations to help supplement their domestic market operations.  This is the strategy being employed by Wal-Mart.  We can see that in action because they have an entirely separate division, Wal-Mart Mexico & Central America that handles all the business in that region.  This regional style of managing the company is known as geographic area structure (Peng, 2018, p.189), which is defined in Global Business as a way of organizing a multinational company based on different geographic areas, most appropriate to engage in a localization strategy (Peng, 2018, p.187).

 

How Others Benefit/Learn from Situation

Other companies can definitely learn from Wal-Mart’s example.  It’s a definite strengthening of the supply chain, allowing Wal-Mart to provide a much more efficient distribution and expedite turnaround times, which is very important in retail businesses.  Wal-Mart’s United States distribution centers are gems of the industry, allowing Wal-Mart to replenish items almost as soon as they are taken off the shelves.  With the new distribution center in Costa Rica, the company can begin to implement some of the same practices that are used in the United States and never let any of its stores (whether the Wal-Mart brand or the other local brands) have empty shelves.  This is a great example of how to horizontally expand once a company has taken control of the local market.  What it needs to do next is to increase its efficiency, which is what Wal-Mart did in establishing this distribution center.  This will result in gains for Wal-Mart and its customers and clients.  Customers will not have to deal with empty shelves and clients can sell more of their merchandise to the giant retailer.  The distribution center being very local will help both its Wal-Mart brand and its local brands.  Since the Wal-Mart brand sells more of the American items that Costa Ricans are looking for, Wal-Mart stores in Costa Rica will not have to wait long to replenish their items.  For the other brands, local products will not have to be sent very far either, leading to faster turnaround times, as mentioned prior.

 

Link: http://www.insidecostarica.com/dailynews/2012/august/17/costarica12081708.htm

 

 

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