Apply the PEST and PORTER e-scan model to the Detroit Bikes business model. Based on this, what is your take on the attractiveness of their industry? Please double check to make sure your name is on your case summary.
What is the competitive advantage of Detroit Bikes? Brand? Low-cost? Innovation? Niche? Diversification? Please explain. How would you characterize their target market? Also, how would you characterize the Detroit Bikes brand?
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