Write a six to seven (67)page paper in which you:1. Develop the company’s branding, pricing, anddistribution strategy.2. Classify the company’s major competitors as interorintracompetitors.Categorize the competitors’ majorstrengths and weaknesses.3. Develop the differentiation strategy in relation to theclosest competitor.4. Establish whether the company’s intention is to be aleader or follower within the industry.5. Specify two (2) social media and / or media tools thatyou would use as you develop your plan. Justify eachof your chosen tools.6. Suggest the integrated marketing communications thatare most relevant for your marketing plan. Relate eachmarketing communication to your company’sadvertising strategy.7. Use at least five (5) academic resources that addresssustainability and monitoring of effective marketingplans and determine the applicability for yourhypothetical company. These resources should beindustry specific and relate to your chosen product /service. Note: Wikipedia and other Websites do notqualify as academic resources.
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