1. Findings and analysis, product and market related issues. This will require research into the Universities’ and Business Schools capabilities] and external analysis [this should be from your previous group assignment.]
2. Evaluate the above in a table as a SWOT. All findings should be presented in an Appendix.
3. Outline an action plan that includes standardised and adaptive strategies, where necessary and relevant marketing theory. You should demonstrate that you are basing your strategies on the evaluation of your SWOT. You are expected to consider cultural differences. This section is where the detail should be. It should represent at least 60% of the report
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