New Product Introduction. #Design Problem Well written, concise design problem per lecture and offered templates. This will build directly off your value proposition map. Earl has health concerns, including diabetes, that are becoming increasingly severe. With his busy work schedule, he struggles to find time or energy to dedicate to taking charge of his health. Our solution of a health-monitoring watch should deliver ease of use and versatility. #Unique Selling Proposition (slogans) Include: –The unique selling proposition created by your team Highlight your Unique Selling Proposition in bold Provide an explanation of the differentiation and/or competitive advantage emphasized in the unique selling proposition -Comparison to competitors Provide unique selling propositions for the three closest competitors Describe the emphasis behind each #Appendix C. Product level perceptual map Use at least three of your closest product competitors Be careful to select the most meaningful product attributes for the axes. Label the map
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