Based on assignment 1 and 2, you now have a good understanding of your client and the new market. Please make sure that you reviewed all feedback given to you, as this could be valuable for the final assignment. If you have any questions or would like to discuss previous assignment feedback, please contact your lecturer. For assignment 3, you will develop an international marketing strategy that will enable your client to make an informed decision on how to pursue their product, price, promotion and distribution strategy when entering the chosen market. Essential for this is to define potential customer segments, to choose the most promising target markets, and to develop a positioning and differentiation strategy. Particulars: ? Develop a segmentation, targeting, positioning, and differentiation (STPD) analysis ? Develop a marketing mix strategy based on the 4Ps (product, price, promotion, place/distribution) STPD strategy (max 30 marks): Develop and justify a STPD strategy that the company should adopt for the chosen market. This will demonstrate your in-depth understanding of the consumer market in your chosen country as well as the competitive environment. Resultantly you are developing an appropriate segmentation, targeting, positioning, and differentiation strategy. (quality of STPD, relevance and justification) International marketing mix strategy (max 60 marks; 15 each): Develop and critically discuss an international marketing mix strategy for the chosen market based on your research. Focus on the 4Ps, product, price, promotion, and distribution (place). (quality and depth of international marketing mix strategy, relevance and justification Written report and referencing (max 10 marks): Paper is written in a report style and structured to support argumentation and readability; contains correct spelling and grammar; within the word limit. Application of the CDU Harvard referencing style guide for in-text citation and reference list. (clarity of report structure, flow and readability, quality of writing, word limit, correct format of references and reference list)
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