You are the owner of a small marketing firm called Calcan in Toronto. You’ve noticed recently that employees’ presentations— while presenting internally and externally— have been very poor quality. Employees are making major and minor communication errors in their presentations: everything from poor speaking skills, to "Death by Powerpoint" on their slides, to unprofessional clothing and attitude during delivery. Presentations have become so low-level that you are worried clients will think badly of your company, or, worse, that you will begin losing clients.

 

You’ve decided that, to help employees learn to deliver effective presentations, you will require that each employee take three courses at Coursera, a web-based organization that delivers online course content from the world’s top schools.

 

You need to send your employees the following information:

 

• Using the formatting for a document of your choosingoutline the basics of Coursera.org and its benefits: what is Coursera? How does it work? Why are you requiring it for each employee?

 

• The company will cover the cost for employees to take three courses each.

 

• Showcase where employees can view available courses.

 

• Instruct them where to find course listings; make it clear that each employee should find three communications and presentation-related courses.

 

• Employees must let you know their three course choices by the end of the week.

 

Write a document that best transmits this information to your employees. Choose the format,

organization, communication direction, and approach that work best for this situation. You will be graded on concise and clear writing, tone, organization, approach, format, and professionalism.

 

You must include an APA formatted cover page (at the beginning of your entire submission) and reference list (at the end of your entire submission) containing any source material included in your research and communication.


You own a marketing firm called PulsePro in Toronto. Recently, you received a frustrated email from Amira Rusholme, a client, who requested that you allocate a company parking spot for clients, as she had a terrible time using the city’s very expensive public parking the last time she visited.

 

Write a routine email that refuses her request: there are no parking spaces currently for rent in your parking garage, and even when they are for rent, they cost $500 a month. Think back to our work on negative messages for support, and invent details as necessary.

 

Again, write in a way that best transmits this information to your client. Choose the format,

organization, communication direction, and approach that work best for this situation. You will be graded on concise and clear writing, tone, organization, approach, format, andprofessionalism.

 

You must include any source material referred to in your research and communication, if any, in your APA formatted reference list at the end of your entire submission.


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